Managing the Digital Economy - Spring 2022 (HEC Lausanne)
Welcome to the MDE course website!
Class meets Fridays 14:15-16:00
February 25, 2022 - May 20, 2022
The course will be held in person and online, mostly in a synchronous format.
Each session will be live streamed on Zoom. The link is: https://unil.zoom.us/j/92878395723, you can find the password on Moodle.
- Classes 1-4: Introduction and theoretical background
Keywords we will cover: Digital goods, innovation, intellectual property, network effects, adoption and diffusion, platforms, pricing, artificial intelligence
Example industry: Music
Dates: Feb 25, Mar 4, Mar 11, Mar 18
- Classes 5-10: Guest speakers from industry
After we have established the theoretical foundations in the first three sessions, we will have six fantastic guest speakers that will discuss the challenges and opportunities of digitization from the perspective of various industries
Dates: Mar 25, Apr 01, Apr 08, - note the Easter break -, Apr 29, May 06, May 13
- Classes 11-12: Presentation of class projects
Date: May 20 (we will have a 4 hour session, 14.15-18.00)
It's always better to ask questions in class such that everybody can learn from your question and my answer.
But you can of course also contact me via email. Here are some tips on email etiquette.