Managing the Digital Economy - Spring 2021 (HEC Lausanne)

Welcome to the MDE course website!

Class meets Fridays 14:15-16:00 (GMT+1, Swiss time)
February 26, 2021 - May 28, 2021

This course is open to remote exchange students, but there are no grades for students not enrolled at HEC Lausanne.

How to participate

First of all, it is very very important that you read the Syllabus. If you don't believe me, take it from Snoop Dogg.
After you have read the syllabus (please do), you can register for the course. As a HEC student, please register for the course on Moodle. As a remote exchange student, please apply through

Course content

The course will be held online, mostly in synchronous format.

    • Keywords we will cover: Digital goods, innovation, intellectual property, network effects, adoption and diffusion, platforms, pricing, artificial intelligence

    • Example industry: Music

    • Dates: Feb 26, Mar 5, Mar 12

    • After we have established the theoretical foundations in the first three sessions, we will have six fantastic guest speakers that will discuss the challenges and opportunities of digitization from the perspective of various industries

    • Dates: Mar 19, Mar 26, - note the Easter break -, Apr 16, Apr 23, Apr 30, May 07

  • Classes 10-11: Presentation of class projects

    • Dates: May 14 and May 21

  • Class 12: Q&A and exam preparation

    • Date: May 28


It's always better to ask questions in class such that everybody can learn from your question and my answer.
But you can of course also contact me via email. Here are some tips on email etiquette.