Managing the Digital Economy - Spring 2021 (HEC Lausanne)

After we have established the theoretical foundations in the first three sessions, we will have a fantastic set of guest speakers that will discuss the challenges and opportunities of digitization from the perspective of various industries.

We meet in this Zoom room for every unit. The password for Zoom can be found on Moodle, remote exchange students will receive it via email.

Tim Tetzlaff

Global Head of Program and Product Accelerated Digitalization
DHL Supply Chain

March 19 - Logistics with Tim Tetzlaff (DHL Supply Chain)

As the world’s largest contract logistics provider with more than 2.000 operations across the globe, DHL Supply Chain sees huge potential in the digitalization of logistics. Accelerated Digitalization (AD) is DHL Supply Chain’s key program to realize this opportunity. AD focuses on twelve technologies from the space of collaborative robotics and software-based optimization tools. Two years into this journey, AD deployed more than 2.000 projects from this technology portfolio. Tim Tetzlaff leads Accelerated Digitalization globally since its inception in mid-2018. Previously, he was a project manager with DHL Consulting. He holds a M.Sc. and B.Sc. in Business Administration and Economics from Ludwig-Maximilians-University Munich is passionate about robotics, data, sports and the outdoors and lives in Cologne.

Benjamin Protais

Consulting Business Unit Director / Tribe Lead Data Management - Europe
Business & Decisions

March 26 - The power of data in digital transformation with Benjamin Protais (B&D)

Benjamin has been working in IT governance for over 20 years and is a specialist in data and IT organisation. He currently works as Head of the Consulting Unit at Business & Decision Switzerland (Geneva). He supports various companies in the field of data and digital strategy (organisation, culture and technical objectives). He worked as CIO in charge of the digital transformation of an Yves Rocher brand for more than 10 years. During this experience, he was part of the board of directors and was responsible for the international digital department of the company. His experience in project management led him to lead international projects (data management, CRM, digital marketing) with a high level of change management issues. He will come and explain how traditional companies are embarking on their digital transformation! The challenges they face, the difficulties they encounter and the opportunities that are opening up to them.

Fabian Dörr

Client Director
Jung von Matt LIMMAT

April 16 - Advertising with Fabian Dörr (Jung von Matt LIMMAT)

Fabian Dörr is Client Director at Jung von Matt LIMMAT. The communications agency is considered the most creative agency in Switzerland (ranked #1 in the creative rankings in 2017, 2018, 2019 and 2020) and works for renowned clients such as Coop, Ovomaltine and Zweifel. Before joining Jung von Matt LIMMAT, Fabian Dörr worked with several advertising agencies both in Germany and Switzerland (e.g. Publicis, Heimat and Wirz). He advised brands such as Hornbach, DHL and Lufthansa in developing and implementing experience strategy projects with a strong focus on their digital ecosystem.

Titus Plattner

Senior Innovation Project Manager
Digital Editorial Development
& Investigative Reporter

April 23 - News and journalism with Titus Plattner (Tamedia)

Titus Plattner is an investigative journalist for nearly 20 years, having worked for L'Hebdo, Le Temps and Le Matin Dimanche. In 2017-2018, he spent one year at Stanford University, where he obtained a JSK Fellowship. Since then, he divides his time between Tamedia's investigative unit and digital transformation projects within the group. Trained as a political scientist and historian, he regularly teaches at the CFJM in Lausanne and held lectures at the ETHZ, EPFL and universities of Fribourg and Neuchâtel. Titus Plattner is co-president of the non-profit and served as vice-chair of the Network Committee of ICIJ, based in Washington, from 2017 to 2021.

Stephan Bauer

Head of Prime Video, Europe

April 30 - TV shows and movies with Stephan Bauer (Amazon)

Stephan Bauer studied Media Management in Wiesbaden and consecutively pursued a Master’s degree in European Business at ESCP Business School. He started his career as strategy consultant with Solon Management Consulting, a boutique strategy consulting company focusing on Telecoms, Media and Technology. After four years of consulting, Stephan obtained an MBA from INSEAD in Fontainebleau before joining Amazon in 2013. Over the past eight years, he held various positions within Amazon’s e-commerce as well as video streaming businesses. Since 2019, Stephan is leading the Prime Video Store across Europe.

Rute Xavier

worked for Accenture for 15 years and is now a Business School Lecturer

May 07 - Technology consulting with Rute Xavier (ex-Accenture)

Rute Xavier was a consultant in Accenture since 1996. She has been managing projects mostly in Financial Services, Telecommunications and Information Technology. She lecturers “Consulting Project”, “Consulting for Startups” and “Strategic Management Consulting Project” in MSc Programs at Católica Lisbon SBE and “Consulting Project Lab”, “Business Project”, “International Lab” and “Role to Play” in The Lisbon MBA. Rute is the executive director for CEA – Centre of Applied Knowledge and Consulting at Universidade Católica Portuguesa. She is Master in Finance by Católica Lisbon School of Business and Economics and she has a degree in Economics by Nova SBE.